Thursday
Jan142010
3 CHALLENGES MOST MANAGEMENT GROUPS MAKE RECOMMENDING SPINAL REHAB
Thursday, January 14, 2010 at 2:57AM Fred DiDomenico, DC
Practice Coach and Mentor
There are many chiropractic management groups available and all have great tools for helping a doctor teach traditional chiropractic. The principles I will discuss in this article originate from the feedback of many doctors all over the country wanting to use or using spinal rehab techniques that are presently involved with a management group or have invested in a management group in the past.
First of all, there is a significant difference between management groups that recommend a spinal rehab technique vs. specializing in spinal rehab technique. Many groups will suggest you study a corrective technique, yet accept you using any technique you desire. These groups are on the right track because it is truth throughout the profession that patients committing to spinal corrective programs are “buying” a more valuable service, spinal CORRECTION. This is the vehicle management groups use to teach doctors how to inspire pre-pays, increase your retention, establish your uniqueness, teach patients why they should pay you past their insurance coverage, refer and more.
You are RECOMMENDED to study spinal rehab techniques because the ROF you will be trained to deliver to see these benefits in your practice will be geared toward spinal correction. Since they don’t TRULY specialize in spinal rehab, 3 problems begin to occur from this moment forward.
#1. The doctor and staff may not have the confidence to see the full benefits of true spinal correction:
If you and your team are not achieving the spinal correction you are attempting to teach the patient at the ROF, 2 problems occur.
1. You will not have confidence on the post x-ray. You may relay to the patient your reasons why the patient didn’t see the change they wanted or just avoid the post x-ray completely.
2. You will not see the true health benefits of spinal correction.
Spinal correction will heal organ problems and reverse the aging process of the body. Traditional chiropractic is truly miraculous. Spinal correction can achieve health restorative benefits and function far beyond traditional chiropractic care including disc rehydration. When you correct spinal structure with predictable disc rehydration, you will see health benefits in your patients that will be unprecedented compared to your current practice. Anti-Aging is driving the gross national product of this country today. Spinal correction can minimally slow and in some, reverse the aging process of the body.
#2. Selling Arthritis:
Many management groups suggest you create value through the progressive degenerative process of arthritis. In a ROF, you are instructed to use the Phases of Degeneration Chart and show how their condition will eventually progress. Again, there are 2 challenges using this educational tool.
1. Many people in the general public expect to get arthritis as they get older. It is sometimes difficult to change the perspective of some patients that have already accepted this destiny regardless of their health benefit, especially if they did not make their health a financial priority.
2. There is progression with teaching arthritis, but not urgency. Progression means it will get worse. Urgency is why they will pay you TODAY! Most management groups are great at teaching progression, few are great teaching urgency. These same groups teaching arthritis DON’T teach posture and organ dysfunction. Patients will pay you today when you can help them correct posture, improve their organ function and overall health as well as have the ability to live a healthy life at any age with a healthy spinal structure. This truth is well supported in research.
#3. Spinal Rehab has a MUCH greater value:
Most techniques recommending spinal rehab techniques teach traditional chiropractic, which does not create the same value for your spinal rehab services. Spinal rehab is like running a therapy clinic. The actual technique required to create spinal correction is very far from traditional adjustment practices. These techniques require more service, more staff, and more equipment. When you teach the full benefits of spinal correction your clinical results AND income skyrocket IF you have a coaching system that is specific for this model. The communication system is much different than traditional chiropractic. Most management groups recommend spinal rehab, yet create the value for traditional chiropractic care. In reality, the 2 don’t match value. These specific techniques require specific coaching to receive the full benefits in these practices.
If you choose to use the most successful and purpose based chiropractic systems in the profession, spinal correction, use a coaching system that is specific for this unique type of practice to ensure your success.
There are many chiropractic management groups available and all have great tools for helping a doctor teach traditional chiropractic. The principles I will discuss in this article originate from the feedback of many doctors all over the country wanting to use or using spinal rehab techniques that are presently involved with a management group or have invested in a management group in the past.
First of all, there is a significant difference between management groups that recommend a spinal rehab technique vs. specializing in spinal rehab technique. Many groups will suggest you study a corrective technique, yet accept you using any technique you desire. These groups are on the right track because it is truth throughout the profession that patients committing to spinal corrective programs are “buying” a more valuable service, spinal CORRECTION. This is the vehicle management groups use to teach doctors how to inspire pre-pays, increase your retention, establish your uniqueness, teach patients why they should pay you past their insurance coverage, refer and more.
You are RECOMMENDED to study spinal rehab techniques because the ROF you will be trained to deliver to see these benefits in your practice will be geared toward spinal correction. Since they don’t TRULY specialize in spinal rehab, 3 problems begin to occur from this moment forward.
#1. The doctor and staff may not have the confidence to see the full benefits of true spinal correction:
If you and your team are not achieving the spinal correction you are attempting to teach the patient at the ROF, 2 problems occur.
1. You will not have confidence on the post x-ray. You may relay to the patient your reasons why the patient didn’t see the change they wanted or just avoid the post x-ray completely.
2. You will not see the true health benefits of spinal correction.
Spinal correction will heal organ problems and reverse the aging process of the body. Traditional chiropractic is truly miraculous. Spinal correction can achieve health restorative benefits and function far beyond traditional chiropractic care including disc rehydration. When you correct spinal structure with predictable disc rehydration, you will see health benefits in your patients that will be unprecedented compared to your current practice. Anti-Aging is driving the gross national product of this country today. Spinal correction can minimally slow and in some, reverse the aging process of the body.
#2. Selling Arthritis:
Many management groups suggest you create value through the progressive degenerative process of arthritis. In a ROF, you are instructed to use the Phases of Degeneration Chart and show how their condition will eventually progress. Again, there are 2 challenges using this educational tool.
1. Many people in the general public expect to get arthritis as they get older. It is sometimes difficult to change the perspective of some patients that have already accepted this destiny regardless of their health benefit, especially if they did not make their health a financial priority.
2. There is progression with teaching arthritis, but not urgency. Progression means it will get worse. Urgency is why they will pay you TODAY! Most management groups are great at teaching progression, few are great teaching urgency. These same groups teaching arthritis DON’T teach posture and organ dysfunction. Patients will pay you today when you can help them correct posture, improve their organ function and overall health as well as have the ability to live a healthy life at any age with a healthy spinal structure. This truth is well supported in research.
#3. Spinal Rehab has a MUCH greater value:
Most techniques recommending spinal rehab techniques teach traditional chiropractic, which does not create the same value for your spinal rehab services. Spinal rehab is like running a therapy clinic. The actual technique required to create spinal correction is very far from traditional adjustment practices. These techniques require more service, more staff, and more equipment. When you teach the full benefits of spinal correction your clinical results AND income skyrocket IF you have a coaching system that is specific for this model. The communication system is much different than traditional chiropractic. Most management groups recommend spinal rehab, yet create the value for traditional chiropractic care. In reality, the 2 don’t match value. These specific techniques require specific coaching to receive the full benefits in these practices.
If you choose to use the most successful and purpose based chiropractic systems in the profession, spinal correction, use a coaching system that is specific for this unique type of practice to ensure your success.