How to Make Money$ In Chiropractic Practice
Monday, July 12, 2010 at 8:22AM 
Eric Huntington, DC
Co-Owner Developer of the Chiropractic Business Academy
OVERVIEW
In this article, I am going to share with you some secrets to making more money. Fact is, these secrets are things I’ve observed and they act like facts or natural laws-- but are not well known to people in general. I guess that is why making money remains to be a sort of mystery to most people. And that is probably also why most people seem to have a problem making enough money.
First thing to establish is relatively obvious. Money, itself, is worthless (unless it is made out of a valuable resource such as gold or silver). Even so, it does represent something valuable—and that is why people want it. They want what it represents, they don’t want piles of otherwise useless paper or metal.
WHAT IS MONEY?
Well, for the purposes of this very short article on a large subject, we can say that money is energy. It represents energy. At least it should represent energy. It should represent the energy created by someone’s production of a valuable product or service.
On occasion, a counterfeiter, a government, a central bank, or another kind of thief just prints or steals money and puts it into use when it does not represent any real production. That ruins money and the economy. But that kind of criminal viewpoint is NOT what we are referring too.
We are referring to the fact that money, properly used, represents the energy of creation and allows for exchange between individuals.
HOW TO ATTRACT MONEY?
Well, there do need to be a lot of things in place in order for this to happen in the frame of reference that we are discussing here—a chiropractic office. However, it comes down to a very simple idea which you can implement immediately.
Consider this question--where do you put your money? To figure this out, you have to get beyond the simple answers like, “toward my bills” or “I give it to my spouse” or whatever. Maybe an easier question is, “What do you buy?”
The general answer is that you usually buy what you are INTERESTED in buying. Right?
So, if you want someone to buy your product or service, what must they be? Well, of course, they must be INTERESTED in your product or service to whatever degree is required for them to purchase it. The degree of interest will vary from person to person, but you’ll know when you’ve crossed that threshold because the person will have purchased something from you.
But there is another undercut we are going for here. Before you become INTERESTED in something, what must that something get from you? Think about this for a second, if you didn’t know that your favorite type of car existed, would you be interested in it? Of course not--you wouldn’t know about it. So what does your favorite car have of yours?
It has your ATTENTION. And, if it’s your favorite car, it has quite a bit of your attention. And, if you own that car, it got enough of your attention that you gave away your money in exchange for it—didn’t you?
So, the way to make money is to get the ATTENTION of and maintain the INTEREST of others. The way to make lots of money is to get lots of ATTENTION and maintain a lot of INTEREST from lots of other people.
HOW TO APPLY THESE CONCEPTS?
So, the real value of these concepts, is in their application. Here are some real ways to apply these principles.
1) You and your staff should maintain a very high interest in your products and services. You can do this by continuing to learn more about the services you deliver, and teaching that to your staff and patients. Spend a few minutes at each office meeting teaching your staff something about chiropractic.
No matter how difficult things may be on a particular day, week, month or year, stay very interested in what you deliver to your patients—and let that interest shine through to those you interact with on a daily basis.
When presenting your recommendations, don’t let your interest drop just because the person you are talking to is getting a bit grumpy over paying for your service. Just stay interested in what you deliver and keep communicating to them in a very interested manner.
Always maintain a very high interest in your practice and your services.
2) Market the Heck Out of Your Practice and Your Services! The only way to get interest from others is to let them know about it--internally and externally. My company has consulted thousands of chiropractors. With this experience, it is obvious to us that practices that do consistent marketing are larger than those that don’t. Practices that place a lot of emphasis on marketing make a lot more money than others that don’t.
Why?... Because the practices that are marketing themselves are getting lots of ATTENTION and INTEREST from people in their community.
GUARANTEE YOU’LL MAKE MORE MONEY
If you’d like to have a larger practice, or earn more money, or have more time off from work, then call The Chiropractic Business Academy and ask us how we can help you achieve your goals.
888-989-0855
Most of our clients are in the top 5% of chiropractic income earners- many in the top 1%. We are one of the only companies that can show you how to phase out of any area of practice. Many of our clients have multiple offices but don’t “work” in any of them
We know our systems work, so we guarantee that you’ll make more money after training with us. We give that guarantee to you in writing.
For a Free CD which includes some marketing basics see the ad below! See many of our clients testimonial videos on our website: www.Chirobizacademy.com
