25+ New Patients from Valentine’s Day

Eric Huntington, DC

Co-Owner Developer of the Chiropractic Business Academy

drhuntington@chirobizacademy.com

Why am I Giving this Away?

For a business to prosper it must charge for its services. So, why is it sometimes beneficial to give away something valuable to a potential client or patient? Well, it allows that prospect to experience something your company has to offer with little or no risk. Also, once you’ve helped someone, it seems to make it easier for them to accept help from you again. You can’t give away your entire service, but it can, and should be something valuable.

What can you offer?

How would you like to have each of your patients give a gift certificate for a service in your office to their local friends, family and co-workers? And better yet, also give you those names and phone numbers with permission to call each person and invite them into your office for that introductory service?

If you understand the value of a referred patient, then like most doctors, you’d love to have the above scenario occur. Well, here is how you can do it…

A FREE Gift To You!

I would like you to have the CBA Valentine’s Day Promotion which you can use to get new patients into your office. Since I only have one page to convey to you exactly how to do this promotion, I’ve created a video available to you on-line so that you can learn every detail—the link is at the end of this article.

THE VALENTINE’S DAY PROMOTION

There are three parts to this promotion—Internal, In-Actives, and External. The promotion is often started two full weeks prior to the week of Valentine’s Day.

• INTERNAL:

This part of the promo is done by purchasing a variety of Valentine’s Day cards for your patients to use to send to friends, family and co-workers. Create a display with an example of each card. Your patients will choose which card they want sent to each person on their list. Your office is supplying the cards, the postage and a gift certificate for a service at your office. The gift certificate should have a value on it of whatever service you are giving away. You’ll see an example of this on the video link below. Many doctors choose to provide a certificate for a massage and consultation, as an example.

Your front desk will promote this to patients each time they come into the office. The positioning is that this is a Valentine’s Day gift to the patient-- the doctor is providing cards, postage and gift certificates to all of the patients local friends, family and co-workers.

You’ll need to collect the names, addresses and phone numbers of all the people that will be sent cards from your office. You will be calling on these leads to schedule appointments a few days after the cards go out.

You can have forms that patients can bring home to record all the people they want cards to go to. Some patients will just bring their address book or a list of work employee contacts to fill out the cards and envelopes in your office. NO CARDS GO HOME. It is best to give patients the option of filling out the cards there in your office or just providing you the contact data to fill out for the patient as an added service.

• IN-ACTIVES:

For your in-active files, you simply send them each a Valentine’s Day card with the gift certificate enclosed. For this portion of the promo, you can buy pre-printed cards that have a message and even the offer inside the card. If this is the case, you can decide whether or not you include a gift certificate. Make sure to include the certificate if the card itself does not state the offer.

It is very important to call on your in-actives, just as you will be calling on the new leads that you get. When you call, in addition to doing the mailing, you’ll find that your percentage of responses goes up dramatically—sometimes 3-5x. It is best to designate specific times to make these calls. Best is to designate specific personnel to do the calling. Many doctors have found it very workable to designate a specific staff member to be in charge of the promotion to make sure it is a big hit!

• EXTERNAL:

The direct to public aspect of this promotion is done by having your marketing staff go out in the community and give out the gift certificates in the community. In exchange for the gift certificate, your staff member gets the name and phone number of the person.

The best place to give out these certificates is anywhere there are people that are likely to live or work local to your office.

If you decide to use massage as part of this promotion, you can offer a half hour massage and consultation, for instance. Of course, be sure to check with your state board to ensure that whatever you offer is legal in your state. If you don’t have a massage therapist on staff at your office and don’t want to do the massage yourself, you can purchase an inexpensive hydro-massage bed which works just fine for this and other promotions.

This promotion can be so easy to do, and so effective, that our clients often get thousands of leads in a few weeks. For some doctors this promotion results in hundreds of new patients in February, March April and May.

This is an overview of the promotion that has literally increased some offices by as much as 50-100 patient visits in a matter of months.

To see a video on this promotion with more details on how to put it into action, check out this link.

www.chirobizacademy.com/valentine

This promotion is one of over 100 marketing actions we have covered at our seminars this year. Call my office and find out how we can help you grow your practice:

888-989-0855

The Chiropractic Business Academy teaches workable, time-tested business principles and chiropractic marketing strategies. If you are good at delivering high quality chiropractic service but want to see more patients or have more time off with a staff driven practice, then we can definitely help you!

CALL US NOW 888-989-0855

Chiropractic Business Academy