Mirror Image & Functional Posture Correction Exercises… Anywhere Anytime!

Joseph Ferrantelli, DC

CTO CBP Seminars;

CEO PostureCo, Inc

David Cruz, DC

CEO WebExercises, Inc.

            We are pleased to announce a strategic partnership between PostureScreen Mobile and WebExercises. PostureCo, Inc., is a technology company focusing on posture analysis and EMR products for structural based healthcare professionals. PostureCo’s products such as PostureScreen Mobile® and PostureRay® X-Ray EMR use computer/digital images from a variety of formats to digitize specific anatomical locations thereby generating quantitative documentation to support and improve the efficacy and quality of patient care (Figure 1).

Figure 1: PostureScreen Mobile example of an AP postural analysis.

            WebExercises®, founded by Dr. David Cruz is a one-of-a-kind exercise prescription software program used by health and fitness professionals for prescribing corrective and rehabilitative exercises. WebExercises® was developed over seven years ago with the initiative to improve the quality of people's lives through exercise. This has allowed WebExercises® to quickly become the industry standard for increasing clinical efficiency while improving the patient experience.

            Together, this partnership has raised the bar of clinical efficiency and efficacy allowing the doctor to accurately evaluate a patient’s posture and prescribe rehabilitative and corrective exercises in minutes. This strategic alliance also includes Dr. Deed Harrison’s CBP® Mirror Image® Exercises (Figure 2).

Figure 2: Sample Mirror Image® Exercise for Thoracic to Pelvic Postural Subluxation.

            In addition to being a significant time saver for doctors, it will also provide a better patient experience. This is achieved by delivering patient specific exercise programs via email allowing them to print and view video demonstration using a highly encrypted HIPAA compliant delivery system. Patients will no longer have a vague memory of an exercise. They will no longer have to rely on memory for what they're supposed to do and how many times they're supposed to do it. They will no longer say, "Was I supposed to rotate my head this way? Was I supposed to turn my shoulders that way?"

            As doctors of chiropractic, the “standard of care” dictates we integrate active care into our practice providing patients with exercises that are best suited for their rehabilitative and corrective needs. PostureScreen Mobile enables you to become a posture and corrective exercise expert by giving you the ability to quickly and easily assess and create concise personalized exercise programs.  All exercises employ low-tech equipment designed to be performed in the clinic or at home. Regardless if you’re a skilled CBP practitioner or utilize another technique, you will find that PostureScreen Mobile will be a great addition to your clinic.

Figure 3: Video Clip of a cervical translation resistance exercise. Unique to the WebExercises platform is online streaming video tutorial so your patient can learn exercises while at home.

            In addition to this new exercise program, is the inclusion of Denneroll specific protocols providing “PATIENT CENTERED” instructions.  PostureScreen Mobile will deliver print and video instructions on Denneroll orthosis which will be narrated and demonstrated by Dr. Deed Harrison. This education will be available for all regions of the spine in terms your patients can understand. 

            The doctor will choose the corresponding Denneroll home traction protocols in PostureScreen Mobile and simply ‘send’ it to their patient who will then receive an email with clear and concise instructions on the proper use of the Denneroll traction system.  This is not a ‘one size fits all’ rehabilitative program that many practitioners buy into but a simple yet effective program that can be individually tailored for each patient allowing them to attain their health and wellness goals.  Nothing on the market has ever been this simple!

            Currently, the PostureScreen Mobile application is rated consistently among the TOP 10 on the iTunes App Store in the Health and Fitness category, as well as being picked as a “Top Must Download” by both Details Magazine and GQ Magazine in Australia!  To learn more about postural assessments and corresponding postural exercise programs, visit us at www.PostureAnalysis.com.